Confidential Proposal
SEO & GEO Service Proposal

Care
Choice

Standalone ongoing visibility service, designed to work alongside the new website project and continue after launch.

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02
The Situation

Growing visibility
beyond the
new website.

03
Context

How this service sits alongside
the website project

CareChoice is investing significantly in a new website platform, with a target launch of 1 November. That project includes SEO migration foundations and core technical/search foundations as part of the agreed web scope.

This SEO/GEO service is the dedicated ongoing visibility workstream. A preparation, research, and discovery phase runs alongside development, with the full ongoing service commencing upon launch.

The website project handles the platform. This service is the ongoing visibility layer that prepares during development and formally begins at launch to grow discoverability across both search engines and AI-assisted search experiences.
04
At A Glance

Service Overview

6
Workstreams
$2,600
Per Month + GST
1 Nov
Service Start
Standalone SEO/GEO Retainer
Fixed Term (3, 6, 9, or 12 months)
Begins During Development
05
Included Scope

What this service covers

Workstream 01

SEO/GEO Strategy & Prioritisation

  • Review current and emerging search opportunity
  • Identify highest-priority visibility opportunities
  • Set practical monthly priorities
  • Focus on highest-leverage improvements
Workstream 02

Search Visibility Support

  • Work alongside website project during rollout
  • Advise on page targeting and hierarchy
  • Internal linking and metadata direction
  • Ensure site structure supports ongoing growth
Workstream 03

GEO / AI-Search Foundations

  • Frame brand, services, and locations as clear entities
  • Shape content for answer-first clarity
  • Identify FAQ and supporting-content opportunities
  • Improve extractability for generative systems
Workstream 04

On-Site Optimisation Guidance

  • Review priority service and conversion pages
  • Headings, copy structure, and metadata direction
  • Strengthen alignment between user needs and page intent
  • Search clarity and intent alignment
Workstream 05

Content Opportunity Planning

  • Identify strongest new content opportunities post-launch
  • Prioritise pages improving qualified visibility
  • Guide service, educational, and authority content
  • Shape the next wave of content investment
Workstream 06

Ongoing Review & Optimisation

  • Monthly review of work and performance signals
  • Practical recommendations for momentum
  • Continued refinement of priorities
  • Measurable opportunity focus
06
Scope Clarity

What sits inside the
existing web agreement

This proposal does not duplicate the migration and launch-readiness work already included in the website agreement. The following items remain inside the existing web scope:

Covered by the Website Project

This standalone SEO/GEO service is the ongoing visibility layer that works with the project during rollout and continues beyond launch. It complements the web build without duplicating it.
07
Service Structure

Delivery Timeline

During Dev
Preparation, Research & Discovery
Crossover phase running alongside the website development. Audit current search landscape, align SEO/GEO priorities with the new site structure, shape page intent and content direction, and prepare post-launch optimisation priorities.
Included - no additional cost
1 November
Ongoing Service Begins
Fixed-term agreement and monthly billing commence upon website launch. Full SEO/GEO service is active from this date.
Service start date
Post-Launch
Ongoing Optimisation
Review early performance and search signals. Optimise priority pages and visibility pathways based on live-site behaviour. Continue expanding authority, content depth, and AI-search readiness over time.
Continuous
Monthly Rhythm
Monthly review of work completed, performance signals, and next priorities. Practical recommendations focused on momentum and measurable opportunity.
08
Investment
Monthly Investment
$2,600
ex. GST
per month - commencing 1 November 2026
3
Months
6
Months
9
Months
12
Months

Choose a fixed term of 3, 6, 9, or 12 months commencing from 1 November. The preparation and discovery phase during development is included at no additional cost. After the initial agreement period, the service defaults to month-to-month unless recontracted. Month-to-month agreements incur a 20% premium ($3,120 + GST/mo).

09

Ready to
begin.

Next steps to move this forward.

Next Steps

  1. 1

    Review this proposal. Walk through with your team and stakeholders.

  2. 2

    Confirm scope and term. Agree on which fixed term works best for CareChoice.

  3. 3

    Approve and sign. We produce a formal agreement and begin the prep phase immediately.

  4. 4

    Prep phase begins. Research and discovery runs alongside development, ready for launch.

  5. ✉

    Contact: james@ven.com.au