03
Context
How this service sits alongside
the website project
CareChoice is investing in a new website platform launching 1 November. That project includes SEO migration foundations, technical search setup, and core launch-readiness as part of the agreed web scope.
This SEO/GEO service is the dedicated ongoing visibility and content program. It begins with a complimentary research and audit phase during development, followed by a 3-month introductory period at a reduced rate, before continuing at the standard ongoing rate.
Without a dedicated visibility strategy, AI systems will define CareChoice using competitor information and incomplete data. This service ensures CareChoice controls how it is found, understood, and represented across both traditional search and AI-assisted recommendation engines.
04
At A Glance
Service Overview
4 months
Introductory Contract
05
Included Scope
What this service covers
Initial Audit & Strategy
Baseline, Gaps & Execution Plan
- Full SEO/GEO baseline audit and current-state benchmark
- Gap analysis across search, AI citations, and content coverage
- Visibility strategy and prioritised execution plan
- Priority categories, audiences, and intent mapping
- Local/location SEO plan for services and properties
- Delivered in month 1, complimentary
Knowledge Hub & Content
Ongoing Article Production
- Typically up to 4 optimised articles produced per month
- Knowledge Hub content: FAQs, high-anxiety topics, service explainers
- Content designed for answer-first clarity and AI extractability
- Further optimisation of retained content after Pangea rewrites
- Content roadmap aligned to commercial and informational intent
GEO / AI-Search Visibility
Defensive & Offensive Positioning
- Entity and schema optimisation (ongoing, beyond initial setup)
- Narrative accuracy monitoring: how AI describes CareChoice
- Citation tracking per page across AI platforms
- Defensive positioning to prevent competitor-defined narratives
- Freshness signals and structured data maintenance
On-Site Optimisation
Pages, Structure & Local SEO
- Priority service and conversion page reviews
- Headings, copy structure, and metadata direction
- Internal linking strategy and implementation
- Local SEO across service areas and SDA properties
Content Consultation
Internal Alignment & Guidance
- Monthly review and collaboration on internal content plans
- Guidance on what and how SMEs write to align with strategy
- Templates and briefs to support internal contributors
- Ensure all published content supports SEO/GEO objectives
Measurement & Reporting
GEO Metrics & Monthly Review
- AI citation benchmarking per page (monthly tracking)
- GA4 traffic analysis from AI sources via UTM attribution
- Narrative accuracy checks across AI platforms
- Monthly performance review with next priorities
- Branded search lift monitoring as a recommendation proxy
The audit and strategy phase will produce the roadmap that defines the ongoing monthly deliverables. Each month, effort is ideally allocated to the activities that will provide the most value at that point in time. If additional effort or velocity is required, the service plan can be increased.
06
Scope Clarity
Website project vs.
ongoing SEO/GEO service
This proposal does not duplicate the migration and launch-readiness work already included in the website agreement.
Website Project Scope
- SEO migration foundations and 301 redirect plan
- Core launch-readiness checks tied to go-live
- Technical search foundations (crawlability, indexing, initial schema)
- Answer-first content structure built into page templates
- Content rewrite/retire/redirect strategy and execution by Pangea
This Ongoing SEO/GEO Service
- Ongoing visibility strategy, optimisation, and content production
- Further optimisation of retained content after Pangea rewrites
- Knowledge Hub article production (typically up to 4/mo)
- AI citation monitoring, narrative accuracy, and GEO reporting
- Local/location SEO plan and ongoing refinement
- Internal content consultation and alignment
07
Timeline
How it all fits together
Green bars indicate SEO/GEO service activity. The research, audit, and resource hub structure phases overlap with the website build at no additional cost (month 1 complimentary). Monthly billing commences 1 November at the introductory rate for 3 months, then continues at $3,500 + GST/mo ongoing. Resource hub implementation timing is approximate and aligned with the development schedule.
08
Investment
Ongoing Monthly Rate
$3,500
ex. GST
per month - SEO/GEO management service
Introductory Offer
$2,600 + GST/mo for 3 months
then $3,500 + GST/mo ongoing
4-month introductory contract: Month 1 is the audit and strategy phase, delivered complimentary during development. Months 2, 3, and 4 are billed at the introductory rate of $2,600 + GST/mo. From month 5 onward, the service continues at the standard rate of $3,500 + GST/mo. If additional effort or velocity is required at any stage, the service plan can be increased.
09
Monthly Cadence
What CareChoice receives
Content
Typically Up to 4 Optimised Articles
Knowledge Hub content, FAQs, service explainers, and authority-building pieces. Written for AI extractability and search intent alignment.
Optimisation
Retained Content Refinement
Further SEO/GEO optimisation of pages rewritten by Pangea. Metadata, structure, internal linking, and entity alignment.
Reporting
Performance Review & GEO Metrics
AI citations per page, narrative accuracy, UTM-tagged AI source sessions, branded search lift, engagement signals, and next-month priorities.
Collaboration
Content Consultation & Alignment
Monthly session to review internal content plans, guide SME contributions, provide templates, and ensure all published material supports the overarching strategy.
The audit and strategy roadmap defines what is prioritised each month. Ideally, effort goes where it provides the most value at that point in time. Not every deliverable is produced in every cycle. If CareChoice requires additional velocity, content volume, or expanded scope, the service plan can be increased.